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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Introduction to Kavalactones —&amp;nbsp;Part 4: Yangonin and Desmethoxyyangonin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Introduction to Kavalactones —&amp;nbsp;Part 3: Methysticin and Dihydromethysticin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Introduction to Kavalactones —&amp;nbsp;Part 3: Methysticin and Dihydromethysticin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Introduction to Kavalactones —&amp;nbsp;Part 2: Kavain and Dihydrokavain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Introduction to Kavalactones —&amp;nbsp;Part 2: Kavain and Dihydrokavain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Introduction to Kavalactones: Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Kava: A Story of Misinformation and Resilience (Part 3/3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Kava: A Story of Misinformation and Resilience (Part 2/3) - Make it stand out</image:title>
      <image:caption>A group of kava farmers in Vanuatu</image:caption>
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      <image:title>Kava Coalition Blog - Kava: A Story of Misinformation and Resilience (Part 1/3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Kava: A Story of Misinformation and Resilience (Part 1/3) - Make it stand out</image:title>
      <image:caption>Kava is believed to have originated in the north of Vanuatu at least 1,500 years ago.</image:caption>
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      <image:title>Kava Coalition Blog - Kava: A Story of Misinformation and Resilience (Part 1/3) - Make it stand out</image:title>
      <image:caption>In the early 2000s, bars and lounges began to open in the US, first in Florida and then in New York.</image:caption>
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      <image:title>Kava Coalition Blog - Kava: A Story of Misinformation and Resilience (Part 1/3) - Make it stand out</image:title>
      <image:caption>In the early 2000s, after decades of mass use in the Western world, kava was ousted from the supplement market in almost the blink of an eye.</image:caption>
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      <image:title>Kava Coalition Blog - Kava: A Story of Misinformation and Resilience (Part 1/3) - Make it stand out</image:title>
      <image:caption>Dr. Vincent Lebot, kava expert, researcher, and author</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Kava Coalition Blog - Q&amp;amp;A with Michael Louze, Kava Expert and Wholesaler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-09-18</lastmod>
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      <image:title>Kava Coalition Blog - The Rising and Falling Fortunes of Vanuatu Kava - Make it stand out</image:title>
      <image:caption>Village nakamal at Lonfis, Pentecost Island. All images courtesy of Chris Kilham unless otherwise noted</image:caption>
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      <image:title>Kava Coalition Blog - The Rising and Falling Fortunes of Vanuatu Kava - Make it stand out</image:title>
      <image:caption>Borogu kava on Pentecost Island</image:caption>
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      <image:title>Kava Coalition Blog - The Rising and Falling Fortunes of Vanuatu Kava - Make it stand out</image:title>
      <image:caption>Michael Louzé at South Seas, Ltd.</image:caption>
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      <image:title>Kava Coalition Blog - The Rising and Falling Fortunes of Vanuatu Kava - Make it stand out</image:title>
      <image:caption>Central Market, Port Vila</image:caption>
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      <image:title>Kava Coalition Blog - The Rising and Falling Fortunes of Vanuatu Kava - Make it stand out</image:title>
      <image:caption>Anabru market</image:caption>
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      <image:caption>Kava world – Ronnie’s</image:caption>
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      <image:title>Kava Coalition Blog - The Rising and Falling Fortunes of Vanuatu Kava - Make it stand out</image:title>
      <image:caption>Serving kava</image:caption>
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      <image:caption>Kava time</image:caption>
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      <image:title>In the News</image:title>
      <image:caption>UK Kava Coalition and CEBDP Hosted Landmark Kava Symposium in London (EZ Newswire | March 26, 2026)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/8949b452-e23d-4072-8fc3-00abe1cc4974/MISC+Kava+%284%29.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Applauds Los Angeles County Department of Public Health Update Clarifying the Status of Traditional Preparation and Prepackaged Kava Sales (EZ Newswire | February 19, 2026)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/a38d80f1-66f4-493e-b18c-0fc494f717e7/MISC+Kava.png</image:loc>
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      <image:caption>California Department of Public Health Updates Kava Guidance, Clarifying the Status of Traditional Preparation (EZ Newswire | February 3, 2026)</image:caption>
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      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Releases Q4 2025 Market Survey Showing Improved Quality Compliance Since Q1 Report (EZ Newswire | January 23, 2026)</image:caption>
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      <image:title>In the News</image:title>
      <image:caption>The Kava Coalition celebrates the release of the Executive Summary of the American Herbal Pharmacopoeia® (AHP) Kava Rhizome &amp; Root Monograph and Therapeutic Compendium. The AHP monograph finds that noble kava is safe.</image:caption>
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      <image:title>In the News</image:title>
      <image:caption>More Than 1 in 10 U.S. Adults Regularly Used Noble Kava in the Past Year, Study Shows (EZ Newswire | October 23, 2025)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/65e0c6bf-5446-4c70-a481-296a6389a70a/9.23.25.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>American Herbal Pharmacopoeia Publishes Kava Rhizome and Root Monograph, Marking a Watershed Moment for Informed Policy and Safe Use of Noble Kava (EZ Newswire | September 22, 2025)</image:caption>
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    <image:image>
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      <image:title>In the News</image:title>
      <image:caption>UK Kava Coalition Launches in Hull to Champion Pacific Island Culture (EZ Newswire | August 27, 2025)</image:caption>
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    <image:image>
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      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Statement on the Safety and Legal Protection of Kava in the United States (EZ Newswire | August 11, 2025)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/e6ad90fe-4781-4590-a957-62b5caf01e59/KC+PR+6.30.25.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Reports Safe and High-Quality Products in Inaugural Quarterly Market Survey (EZ Newswire | June 30, 2025)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/1739915532963-0ELHTTEAN19VYB8KAMJR/KC%2BWebsite%2B.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Names Douglas La Rose as Executive Director (EZ Newswire | February 18, 2025)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/55bbd23a-2da3-4976-a26d-09655838aee3/Kava+Standard+%281%29.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Comprehensive Kava Industry Product Testing Standards Now Available (EZ Newswire | December 19, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/73000573-8710-45b1-beeb-6ca139697804/Kava+images+%2812%29.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>King Charles III Sips Kava in Samoa Prompting Kava Coalition to Call for Legal Kava in the U.K. (EZ Newswire | October 31, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/48e803cb-60eb-4145-ba02-78e8b219e7c0/MISC.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Celebrates Court Decision Setting the Stage for Kava Legalization in Germany (EZ Newswire | August 14, 2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/42eee0a8-be53-4af3-b214-29c285dbaf17/MISC+%281%29.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Voices Support for Forthcoming Study on Kava Consumption (EZNewswire)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/fccc3802-7868-4b5f-8173-54d9074d9f8a/AHP+Monograph.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Supports Forthcoming Kava Monograph, Therapeutic Compendium (EZ Newswire | April 26, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/9925006e-e624-46bf-873c-8c156720e889/Fiji+Times+3.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava: Misinformation and Resilience Pt.3 (The Fiji Times | March 25, 2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/f8e8a302-dd6f-4329-ac64-d5ca2d295e9e/Fiji+Times+2.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava: Misinformation and Resilience Pt. 2 (The Fiji Times | March 19, 2023)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/67107479-ce35-4117-8186-a89424fe9dc9/Fiji+Times+1.png</image:loc>
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      <image:caption>Kava: Misinformation and Resilience Pt. 1 (The Fiji Times | March 12, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/cb1cdb42-8a43-4f1e-a73e-ef963ad7e7d1/Screen+Shot+2024-04-15+at+3.02.36+PM.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Well check: What to Know If You’re Kava Curious (The Post NZ | April 13, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/d9eae54e-0c3b-4bc0-bc3e-f24b3c0ab4fb/BSHCover4+%281%29.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Encourages Industry and Advocates to Utilize Updated Entry in American Herbal Products Association's Botanical Safety Handbook (EZ Wire | April 1, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/173a0e64-3cb1-4978-b6a6-ae02f74659a0/Screen+Shot+2024-03-11+at+4.50.48+PM.png</image:loc>
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      <image:caption>Kava to Surpass Sugar (The Fiji Times | March 11, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/1e0aa3e5-dd51-43b4-bbff-352388521a2c/Screen+Shot+2024-02-06+at+9.16.35+AM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava on tap: Tongan entrepreneur launches initiative to make local drink ‘available for everyone’ (New Zealand Herald | February 2, 2024)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/23f6ef4f-6b86-46c8-ba0b-0cbaf8f9b264/News+%281%29.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Coalition Celebrates Hawaii’s Kava GRAS Determination and Promotes Responsible Innovation (AP | February 7, 2024)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/dc9c0441-7f34-40fd-93a1-fe18a28d83eb/Press+Release.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Industry Leaders Announce the Kava Coalition (AP | November 14, 2023)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/06f26e4b-c2a0-46f9-834f-f9e72fd22aac/Screen+Shot+2023-10-27+at+9.38.54+AM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Sober curious trend takes hold in Cleveland’s alcohol-free spaces (Cleveland.com | October 7, 2023)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/0d595ea1-b12d-4a6c-80a9-e3e42fb1ab92/Screen+Shot+2023-10-26+at+10.40.53+AM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>What Is Kava And Could It Be Your Cure To Social Anxiety? (XO Necole | July 13, 2023)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/c571f59d-d202-450b-8c0e-f22d21800ea5/University-of-California-Digital-Libraries-pub-domain-e1688544628747.jpeg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava Plant Used for Centuries in Traditional Medicine Now Studied for PTSD Treatment (Good News Network | July 5, 2023)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/3ef7df2d-7f63-45aa-8aa3-3af1db94918c/63189474-2645-4637-b191-f3a645da7bad_big.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Growing the Kava Market in the USA and Europe (Solomon Times | April 28, 2023)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/e61c6427-7a56-44a4-91d2-d2291104a7fe/IMG_0453.jpeg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava: The Pacific’s Economic ‘Diamond’ Is Being Coveted By Competitors (Civil Beat | August 29, 2021)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/72842aed-5433-45c4-9fde-5c19334ddedb/Screen+Shot+2023-10-26+at+12.22.05+PM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>This Ancient Beverage Might Be the Key to Relieving Your Stress (Coveteur | January 14, 2021)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/0cacf124-3690-4836-837a-a7836a17662e/Screen+Shot+2023-10-26+at+12.33.22+PM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>A farm to withstand a cyclone: rebuilding after Fiji's worst storm (The Guardian | February 19, 2020)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/f193dc73-ca09-4880-b4ec-aeb3031d7855/kava-plant-holding-lifestyle.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>How the kava plant produces its pain-relieving and anti-anxiety molecules (Phys Org | July 24, 2019)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/d39e5c77-ec49-474e-99dc-d455eb0cac66/kava_plants.jpeg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Nursery Visits for Fiji Kava Farmers (MIT News | July 13, 2019)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/0437627c-efcd-4678-8be3-e2f4236706ee/Screen+Shot+2023-10-26+at+10.38.06+AM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Harry and Meghan: Duke sips kava drink as royals land in Fiji (BBC | October 23, 2018)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/89b2d813-5d9d-44b5-8b09-332abeb03bfc/kava-konnection.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava is the ‘anti-caffeine’ (Greenville Journal | June 14, 2018)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/e622830a-65dc-4e31-ad01-b5395056ec30/i.jpeg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava: The NFL's newest and safest painkiller (ESPN | November 10, 2017)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/c320901c-8b24-4cff-a006-155389bb81f1/Screen+Shot+2023-10-26+at+10.58.18+AM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Vanuatu leads push to make narcotic drink kava a worldwide favourite (The Guardian | November 23, 2017)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/92a46cf7-24fa-4cf8-8954-d6a2c47713f5/Screen+Shot+2023-10-26+at+11.05.11+AM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>We tried kava — the national drink of Fiji (Business Insider | September 26, 2017)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/eddf9bd1-54c3-4fd9-9ba5-0ac4eeda615f/all3-1180x578.jpeg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Buzzy Beverages: 3 Ancient Libations To Take The Edge Off Modern Times (KQED | January 16, 2017)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/6126c191-2209-4a1b-bef1-cc20fd9d9420/kava_sc_Amy_Hoang.jpeg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>The Truth about Kava (The California Aggie | November 11, 2016)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/307d3c15-8431-4f66-bcab-326b8509dbb3/Screen+Shot+2023-10-26+at+11.17.29+AM.png</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Vanuatu's kava cup runs low as thirst increases for drink of choice (The Guardian | June 21, 2016)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64a844ee6e7f244358d775ff/70c7f0b5-e412-489d-9195-5bd19c5ed1d2/Battan-KavaandtheRiseofHealthyNewYork.jpg</image:loc>
      <image:title>In the News</image:title>
      <image:caption>Kava and the Rise of Healthy New York (The New Yorker | March 2, 2016)</image:caption>
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